At this point of my career, I want to continue to grow the brand.
Nigeria has so many great voices that deserve to be heard-Yemi Alade
Nigerian Afro-pop singer, Yemi Eberechi Alade is one of the most relevant and busiest female singer in the entertainment industry after carving a niche for music shortly after her hit single Johnny became a national anthem. Not resting on an oars, Mama Africa as she is called has grown to become of the most sought after female vocalist clinching several laurels. Yemi is so much obsessed with fashion and been glam. In the chat with MUTIAT ALLI, Mama Africa as she is now called speaks on her career, why should would rather perform with a band than CDs, her signature style, and what her future man should possess.
You have indeed conquered Africa and captured the world with your music. How do you feel?
I feel like the way I feel when I just started; if not more pressured to do more. The work load and rate has increased drastically, it is more exhausting and tougher than before but nonetheless I am extremely grateful for the journey thus far. African music is capturing the world, I am it an exciting time to be doing music.
You just rounded up your UK & US tour; what was the experience like?
Yes ooo!! The Mama Africa/King of Queens World Tour was in support of my two studio albums. The first leg kicked off at the Le Trianon, Paris and we were in the United States in June where I visited numerous cities across the globe with my band and dancers and be giving a piece of me at each stop, I am ecstatically happy about the tour; thus thanking everyone that was part of the success recorded at the end of the day.
Your EP dropped somethings few months back; what experience did you seek to create for your fan’s listening?
The Mama Afrique extended play is a continuation of the Mama Africa album. So the Continental pop music in the EP should be expected, as well as lingual twists, soaring ballads and more.
What were some of the challenges while recording the body of work?
Finding time to record; in between concerts, shoot, travelling, media appearances and more. It is a constant struggle but at the end we I give thank God Almighty.
Any particular favourite songs on the EP?
Nakupenda is a favourite, but I love everything. The fans love Gucci Ferragamo, Want You, yet Charilee is causing a major uproar.
You are currently shooting 12 videos for all songs on the EP. What is the rationale behind this?
The fans! They deserve more and I am not stopping at giving them the best video shoot.
You were also on the Voice Nigeria as a Coach/Judge. What experience has this created for you?
It is an experience I would not trade. I won a talent show years back, and it is safe to say that the platform launched my musical career, so coaching talents and helping them do the same was a dream come true. The level of talent and voices I have the privileged to work with on the show was very high, and it a good thing. Nigeria has so many great voices that deserve to heard if given the opportunity. Also been on the platform also, I have also learnt a few things from the contestants as they all are distinctive in their own genre of music.
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