Lionel Messi endorses a number of products around the world, but it is doubtful the football superstar gave his approval to this.
In fact, on the side of big bricks of cocaine is perhaps one of the last places the Barcelona and Argentina forward expected his face to appear.
Police in Peru seized US$85 million worth of the drug this week, the 1.4kg haul discovered hidden inside a container full of frozen fish.
Curiously, many of the 1288 packages were branded with an image of Messi in what appear to be a Barcelona shirt.
Drug trafficking has gone into another new level as dealers now tries to use images of renowned individuals and officials
The packaging also features a symbol with striking similarity to the 29-year-old’s official “M” logo, while some of the other packages were branded with the official shield of the King of Spain.
The container was reportedly destined for a European destination.
It is believed Messi, who scored for Argentina from the penalty spot in their World Cup qualifying clash with Chile in Buenos Aires on Friday, pockets around $35 million each year from brand endorsements he is actually connected with.
Could it be the drug dealers were trying to beat off competitors by using the five-time ballon d’Or winners image? Or is he just a Messi fan? Who knows, But I’m sure Messi would be disappointed with the marketing strategy.
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